People First – My Agenda in Three Words

life buoy welcome thriveHere’s a meaningful exercise to do with your board (or managers or customers or employees) to pin down the organization’s mission. Ask individuals to pick THREE descriptor goals for your establishment and to write each adjective on a card. Then ask your team to write a few sentences about each word as it applies to the entity’s vision.

Collect the cards then work together to come up with a succinct mission that PUTS PEOPLE FIRST.

Mine are below. These adjectives apply to every aspect of my existence and what I aim to share with those who enter my presence. I have made the assumption that these desires are universal hence I use the word “we” instead of “I”.

  1. SAFE – We want to feel safe. In our place of work we want our boss and coworkers to have our back; to be trustworthy and to follow proper protocol to protect us. We’d like to be able to share our ideas without having someone else take credit for them, or to be ridiculed for proposing them. We want to feel valued. We do not want to be harassed by colleagues or those in power. We do not want to be threatened or retaliated against. We want to be believed. We want to be relevant. We want to be respected.
  2. WELCOME – We want to walk into every door, be it a coffee shop, our home or our office with the feeling that we are welcome in that place. We do not want to feel like we are outsiders…like we’re not in good enough standing to be in your private club. We want to be greeted with a smile and a sincere salutation that includes eye contact. We want to know that we’re in good hands and the greeter is happy to see us and pleased to help us.
  3. THRIVING – More than existing, we want to flourish. We want our business to prosper and succeed. We’d like to live in a healthy and vigorous way and we want the same for those around us.

#safewelcomingthriving #peoplefirst #caringforcustomersandemployees

Word #3 ENTHUSIASM

Oh how I love being with people who have it! Enthusiasm is emotional positivity that invites followers to join your cause. Filmmaker Gordon Parks said “Enthusiasm is the electricity of life. How do you get it? You act enthusiastic until you make it a habit.”

I don’t think enthusiasm can be feigned (at least not for any length of time) because it is a real character trait. It is energy and passion and welcomes all to join in. Enthusiastic people are like puppies that are SO HAPPY to be with you in this place and moment in time.

mark-jessie-poolA handful of us swimmers used to swim together at a throwback high school pool. It was pretty old with failing lights, a few cracked windows and falling ceiling tiles. Sometimes the heater or filtration system went down. The school’s maintenance crew was stretched thin, so we vacuumed and cared for the pool as best we could.

Why? We were enthusiastic puppies! We were like eager dogs that couldn’t wait to jump off the dock and splash. Chris O. used to arrive for noon practice and say, “This is the best place ever!” Chris had it. We all had it – pure enthusiasm.*

enthusiasm

I seek environments and people with this dynamic of zeal. I can exist without it, but I certainly won’t thrive. The same is true for businesses and organizations. Without delighted customers, a business may persist but to what end? We want to feel good about the organizations we support. We want to experience that positive ENTHUSIASM when we walk in the establishment’s door, be it school or work or church or the gym — especially the gym or that place we go exercise. That vibe keeps us motivated.

Enthusiasm is contagious, so let’s not curb it!

* That practice group was one of the extensions of the USA team Mark and I built, the Swim Dogs (great name, huh?). The DOGS are now in the hands of wonderful and enthusiastic coaches Mr. and Mrs. Harbuck. More about Swim Dogs and coaching in a future post.

Thanks for stopping by and please share your ideas on enthusiasm below :o)

Word #2: ENGAGE

The Internet has enabled us to web shop, research anything and inhabit a virtual world, but what really makes us relatable is face-to-face interaction. If you’re thirty-something or younger, you grew up with networked computers, online gaming and social networking. These methods are today’s norm for much of our communication.

Us older birds relied on building relationships in person and when we couldn’t meet up, we used spiral corded wall phones or wrote and snail-mailed letters. The fax machine arrived in the mid-1980’s enabling us to send letters through the telephone line (that’s the best I can explain it) and that was up-to-the-minute.engageI believe our success is directly related to our ability to connect with our followers and foster long term relationships. We must ENGAGE with our audience…share our story and hear their story too. To be engaged is to be involved and sincere. It is caring and connecting to the person who walks into your space and being truthful, because trust is essential to those long-term relationships.

While you may reach your followers via Facebook, Twitter, e advertising and other types of media, there is no replacement for meeting with your audience face-to face and connecting on a personal level.

I’d like to explain a double meaning for “engage your core”. The first meaning refers to relating to your main supporters – your fellow employees, your key donors or customers, your family and friends…you get the idea.

dsc_0004The second meaning refers to physical exercise and engaging the deepest layer of muscles that wrap around your mid section, the transverse abdominals. As a fan of Pilates exercise, I can’t help but share a little of my learning with you. The abdominals are called the “core” because they support the center of the body. They make up the “powerhouse”, a term coined by Joseph Pilates, that refers to your torso. Think of a box drawn from shoulder to shoulder and hip to hip.

Wasn’t that a clever segue from core engagement of your followers to core engagement in your body?

More to come on Pilates, core engagement and exercise.

Thanks for stopping by and feel free to leave a comment!

50 Words on the Journey to WHY

While seeking my WHY, I became obsessed with slogans. My insta-life friends like to share quotes about living a full life and overcoming adversity. And now we’re all decorating our space with trendy signs. We just hung up a shabby-chic billboard that says, “Life is a lake. Jump right in!” — a fitting message for us at this point in our lives, but mostly it is a cute piece of wall décor.

inspire

In search of my own slogan and to understand my vision, I decided to write down the first 50 words that came to me; words that I connected with. This was a quick and enlightening exercise. The first word to appear on the page was INSPIRE.

A few years ago I met an inspirational author and speaker, a guy I had stumbled upon via TED Talks. I spotted this fellow in a hotel lobby in Vegas. I shouted to him, “Simon!” like we were old friends. He and his companion turned to me and I introduced myself. I told him that I loved his message, thanked him for his work and conveyed that he was making a positive impact on all who crossed his path.

Simon Sinek is a gracious, modern day hero teaching fundamental principles of caring for each other, especially in the workplace. His theme is beautifully simple and forged on the back of the token he placed in my hand as he said, “Please take this and then pass it on to another. It is a reminder to take action and inspire others to do the same.”

I selfishly held on to the coin for more than a year before giving it to Shea Carlson — an amazing builder who embodies kindness and caring for his employees, family and friends.

imagine-a-world

For more Simon Sinek check out one of the top ten most watched TED Talks, How Great Leaders Inspire Action or pick up one of his books: Start With Why, Leaders Eat Last and Together is Better.

My First Words

dana-j-colage

I’m taking the plunge with my first blog entry on my new Word Press site. I’m excited to learn my way around this platform, to share my story and learn your story too! I will be using this page as an informal diary (read: there will likely be typos, and an overuse of “quotation marks” and dot, dot, dots…).

There are multiple ways to tell your story to the world. While the WWW encourages us to go global, I think we’re better off finding our tribe – the people who believe what we believe. Your tribe includes your customers and colleagues, your workout buddies, spiritual soul mates and friends. Your tribe is interested in WHY you do what you do and so am I. Discovering your “why” takes introspection. It is vital to your business and personal health and essential to marketing communication.

Speaking of communication and WHY, here’s me: Variety keeps me in the game. I have a host of interests and I’m inspired by too many creative possibilities. I have embraced my multipotentialite destiny and decided to combine my talents into one vocation.

Naming my business has been a challenge. How does one combine design, marketing, sales, fitness instructor, swim coaching and various artistic hobbies into a one-man business? Welcome to Dana J Creative, a.k.a “Buoyant Freelancer”.

Next up: Props to Simon Sinek